Winter and our pharmacy campaign
In order to reduce the pressure on A&E during the winter months, we have worked with local people to develop a campaign to encourage patients with minor illnesses to visit their local pharmacist. We wrote a survey which was sent to our 3000 people’s panel members to find out insight about their use of pharmacy services. We specifically wanted to find out
• Level of awareness around what services that pharmacists provide
• Level of awareness around which ailments that pharmacists treat
• What would encourage people to use pharmacists more often
• How people locate their nearest pharmacy
The results were very helpful and helped shape our campaign. We developed an infographic which illustrates what we found out and how this influenced our work. This has been shared with our panel and via social media.