Maternity Toolkit – Ethnic Minority communities
Women from an ethnic minority background have made up more than half (56%) of pregnant women admitted to hospital with COVID-19, with research indicating that Asian women are 4 times more likely than white women to be admitted to hospital with COVID-19 during pregnancy, while Black women are 8 times more likely. Evidence has shown that maternal and perinatal mortality rates are significantly higher for Black, Asian and mixed-race women and their babies, which is why there is a need to target pregnant women, and those that have just given birth, to access NHS services, after a decline in these services being accessed due to the pandemic.
We are pleased to let you know we have created toolkits with assets to help us communicate with this target audience, via your networks and channels
Text Assets
Video Assets
- Watch Keeping you Safe – Maternity video here – subtitles
- Watch Keeping you Safe – Maternity video here – no subtitles
- Watch Keeping you Safe – Maternity video here – Arabic subtitles
- Watch Keeping you Safe – Maternity video here – Gujarati subtitles
- Watch Keeping you Safe – Maternity video here – Polish subtitles
- Watch Keeping you Safe – Maternity video here – Tamil subtitles
- Watch Keeping you Safe – Maternity video here – Urdu subtitles