Phase One – National – Winter Toolkit 21/22

Winter 2021-22 is a new multi-strand campaign, encompassing the COVID-19 booster and flu vaccines as well as a Pharmacy campaign.

The aim for this year’s COVID-19 booster and flu vaccine campaign is to encourage key patient groups to take up the vaccinations and help prevent/reduce the risk of both virus’ and their complications.

Phase 1

The assets within this toolkit are for Phase 1 of the campaign, where we will be using the national assets to help ‘Announce’ the availability of the flu and COVID-19 booster vaccines.

Phase 2

From w/c 8th November we will provide a new toolkit with the localised assets as part of our ‘Engage’ and ‘Prompt’ phases of the campaign.

 

Parents of 2-3-year-olds - Image Assets

Awaiting assets

Parents of 2-3-year-olds - Text assets

Pregnant Women - Image Assets

Pregnant women - Text assets

50-64-year-old - Image assets

50-64-year-olds - Text assets

Over 65 - Image Assets

Over 65's - Text assets

At Risk - Image Assets

A3 Poster – Hi-Res

Download A3 Poster here – V1

 

A3 Poster – Web

Download A3 Poster here – V1

 

A4 Poster – Hi-Res

Download A4 Poster here – V1

 

A4 Poster – Web

Download A4 Poster here – V1

 

Digital screens

Download Digital screens here – V1

 

Email signature

Awaiting asset

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1

 

Videos

Download Winter vaccines video here

People with learning disabilities

Materials for Health and Social Care workers

Care Home Worker

A4 Poster – Web

Download A4 Poster here – V1 

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here –  V1

Download Digital Screens Here – V2

 

Email signature

Download Email signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

Home Care Worker

 

A4 Poster – Web

Download A4 Poster here – V1 

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1 

Download Digital screens here – V2

 

Email signature

Download Email signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

Leaflets

Download Winter Vaccines Leaflet Care Workforce

Download Winter Vaccines Q&A Leaflet Care Workforce

 

Pharmacist & Care Home Worker

 

A4 Poster – Web

Download A4 Poster here – V1

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1 

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

Registered General Nurse & Home Care Worker

 

A4 Poster – Web

Download A4 Poster here – V1 

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1 

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

Bedside group

 

A4 Poster – Web

Download A4 Poster here – V1 

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1 

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

GP

 

A4 Poster – Web

Download A4 Poster here – V1 

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1 

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1 

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1 

 

Healthcare Support Worker & Nurse

 

A4 Poster – Web

Download A4 Poster here – V1

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1

 

Leaflets

Download Winter Vaccines  Leaflet NHS Workforce

Download Winter Vaccines Q&A Leaflet NHS Workforce

 

Paramedic

 

A4 Poster – Web

Download A4 Poster here – V1

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1

 

Pharmacist & Care Home Worker

 

A4 Poster – Web

Download A4 Poster here – V1

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1

 

Porter

 

A4 Poster – Web

Download A4 Poster here – V1

Download A4 Poster here – V2

 

Digital screens

Download Digital screens here – V1

 

Email signature

Download Email Signature – V1

 

Social Media (Facebook) 1×1

Download Facebook static image here – V1

 

Social Media (Twitter) 16×9

Download Twitter static image here – V1

Carers - paid and non-paid - image assets

Awaiting assets

Carers - paid and non-paid - text assets

All cohorts

Pharmacy campaign

Our third strand of the winter campaign includes promoting services available at Pharmacies across south west London. The pharmacy campaign toolkit can be found here.

If you would like to help support us with any of our other local NHS campaigns, our master toolkit page will have everything you need.

Thank you for all your support and for helping us amplify our messages across south west London.

 

Additional Resources:

There are a number of additional resource materials available for download from the NHS health publications website  including:

 

 

Materials are also available in:

  • 24 languages
  • British Sign Language
  • Easy Read
  • Large Print