Phase One – National – Winter Toolkit 21/22
Winter 2021-22 is a new multi-strand campaign, encompassing the COVID-19 booster and flu vaccines as well as a Pharmacy campaign.
The aim for this year’s COVID-19 booster and flu vaccine campaign is to encourage key patient groups to take up the vaccinations and help prevent/reduce the risk of both virus’ and their complications.
Phase 1
The assets within this toolkit are for Phase 1 of the campaign, where we will be using the national assets to help ‘Announce’ the availability of the flu and COVID-19 booster vaccines.
Phase 2
From w/c 8th November we will provide a new toolkit with the localised assets as part of our ‘Engage’ and ‘Prompt’ phases of the campaign.
Parents of 2-3-year-olds - Image Assets
Awaiting assets
Parents of 2-3-year-olds - Text assets
Pregnant Women - Image Assets
A3 Poster – Hi-Res
A3 Poster – Web
A4 Poster – Hi-Res
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Download Digital screens here – V2
Email signature
Download Email signture here – V1
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Downalod Facebook static image here – V2
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Download Twitter static image here – V2
Social Media Videos
Pregnant women - Text assets
50-64-year-old - Image assets
A3 Poster – Hi-Res
A3 Poster – Web
A4 Poster – Hi-Res
A4 Poster – Web
Alternative format Posters
Download Winter Vaccines BOOST poster – Hi-Res
Download Winter Vaccines BOOST poster – Web
Digital screens
Download Digital screens here – V1
Download Digital screens here – V2
Email signature
Download Email signature here – V1
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Download Facebook static image here – V2
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Download Twitter static image here – V2
Videos
50-64-year-olds - Text assets
Over 65 - Image Assets
A3 Poster – Hi-Res
A3 Poster – Web
A4 Poster – Hi-Res
A4 Poster – Web
Alternative format Posters
Download Winter Vaccines BOOST poster – Hi-Res
Download Winter Vaccines BOOST poster – Web
Digital screens
Download Digital screens here – V1
Download Digital screens here – V2
Email signature
Awaiting assets
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Download Facebook static image here – V2
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Download Twitter static image here – V2
Videos
Over 65's - Text assets
At Risk - Image Assets
A3 Poster – Hi-Res
A3 Poster – Web
A4 Poster – Hi-Res
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Awaiting asset
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Videos
People with learning disabilities
Poster
Annual Flu vaccine Easy Read poster for people with a learning disability
A4 Leaflet
Protect yourself from flu, have the flu vaccine
Youtube video
Flu vaccinations for people with a learning disability
Materials for Health and Social Care workers
Care Home Worker
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Download Digital Screens Here – V2
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Home Care Worker
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Download Digital screens here – V2
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Leaflets
Download Winter Vaccines Leaflet Care Workforce
Download Winter Vaccines Q&A Leaflet Care Workforce
Pharmacist & Care Home Worker
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Registered General Nurse & Home Care Worker
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Bedside group
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
GP
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Healthcare Support Worker & Nurse
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Leaflets
Download Winter Vaccines Leaflet NHS Workforce
Download Winter Vaccines Q&A Leaflet NHS Workforce
Paramedic
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Pharmacist & Care Home Worker
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Download Twitter static image here – V1
Porter
A4 Poster – Web
Digital screens
Download Digital screens here – V1
Email signature
Social Media (Facebook) 1×1
Download Facebook static image here – V1
Social Media (Twitter) 16×9
Carers - paid and non-paid - image assets
Awaiting assets
Carers - paid and non-paid - text assets
All cohorts
Videos:
Pharmacy campaign
Our third strand of the winter campaign includes promoting services available at Pharmacies across south west London. The pharmacy campaign toolkit can be found here.
If you would like to help support us with any of our other local NHS campaigns, our master toolkit page will have everything you need.
Thank you for all your support and for helping us amplify our messages across south west London.
Additional Resources:
There are a number of additional resource materials available for download from the NHS health publications website including:
- All about flu and vaccination – simple text for children (leaflet)
- Flu vaccination – simple text adult (leaflet)
- Immunising preschool children against flu (leaflet)
- Flu vaccination – who should have it and why (leaflet)
- Protecting your child against flu – for parents (leaflet)
Materials are also available in:
- 24 languages
- British Sign Language
- Easy Read
- Large Print
