Restoring Public Confidence in South West London Cancer Services

The pandemic has seen a significant delay in people contacting their GP practices with signs and symptoms suggestive of cancer, and in responding to cancer screening invitations or appointments in south west London possibly due to patient concerns around attending and safety.

Attending breast screening appointments, as other medical tests, is a legitimate reason for people living in a tier 4 COVID area to leave home. So, it’s vital we spread the message that the NHS is open as usual, and that the NHS has adapted services in order to see them safely.

Everyone should also speak to their GP practice if they have symptoms and are concerned about attending in person, and also respond to their cancer screening invitation when received.

For this next phase of the campaign we are focusing on the following themes:

  • general cancer symptoms
  • cancer screening programmes
  • a focused promotion on breast screening (due to the slow recovery in south west London)

In early 2021 we will also be building in other key messages likely to focus on lung, bowel, and cervical. Please do check this link regularly for updates.

The below toolkit contains a variety of assets, as part of the communications mix. We would appreciate your support in sharing this far and wide.

If you need any further data or information, please get in touch with our team at pressoffice@swlondon.nhs.uk or call 020 3458 5379

Cancer Symptoms- Text, Image & Video Assets

Text

Download cancer symptoms social media copy

Download cancer newsletter copy

Download text message copy

Videos

Breast Cancer Awareness Video

(Dr Emma Kipps, RM Partners Clinical Director and Consultant Breast Oncologist, The Royal Marsden NHS Foundation Trust, on how important it is to be breast cancer aware)

Understanding Breast Pain video

Dr Afsana Safa, a GP in Westminster, explains the causes of breast pain and why it is not considered to be a sign of more serious disease. She describes how breast pain feels and what steps people can take to help relieve their pain:

Images –

Please find generic south west London images below – for specific localised Borough assets see your borough toolkit (links at the bottom of this page)

Download generic cancer image 1

Download generic cancer image 2

Download generic cancer image 3

 

General Screening - Text & Image Assets

Breast Screening - Text and Image Assets

For some localised borough specific assets see your borough ‘NHS is here for you’ toolkits and search under the ‘cancer’ tab:

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-croydon-toolkit/

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-wandsworth-toolkit/

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-merton-toolkit/

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-richmond-toolkit/

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-sutton-toolkit/

https://www.swlondon.nhs.uk/nhs-is-still-here-for-you-kingston-toolkit/