Richmond Winter Toolkit 20/21
Each year the flu virus kills on average 11,000 people and hospitalises thousands more.
With lower uptake of the flu vaccine among residents of south west London, we’ve produced a toolkit to promote the importance of people getting vaccinated.
To ensure we’re reaching the those within our demographics, as well as their friends and relatives, we’ve designed a range of multi-media assets which educate the local residents, encourage behaviour change and think of those most vulnerable to flu.
This toolkit contains a variety of assets and suggestions of how we can maximise these as part of the communications mix.
If you need any further data or information, please get in touch with our team at pressoffice@swlondon.nhs.uk or call 020 3458 5379.
50 - 64 Text assets
50 - 64 Image assets
Digital
- Download Facebook static image here
- Download Facebook static image here -V2
- Download Facebook static image here -V3
- Download Instagram static image here
- Download Instagram static image here – V2
- Download Instagram static image here – V3
- Download Twitter static image here
- Download Twitter static image here -V2
- Download Twitter static image here -V3
- Download Twitter Animated GIF here
- Download Facebook Animated GIF here
- Download Instagram story here
- Download Instagram story here – V2
- Download Instagram story here – V3
- Download generic Facebook banner here
- Download generic Twitter banner here
Flu for carers - Text assets
Flu for carers - Image assets
Digital
- Download Facebook static image here – Young carers
- Download Facebook static image here – Adult carer of elderly person
- Download Facebook static image here – Parent of child with illness/disability
- Download Facebook static image here – Masked carer
- Download Instagram static image here – Young carers
- Download Instagram static image here – Adult carer of elderly person
- Download Instagram static image here – Parent of child with illness/disability
- Download Instagram static image here – Masked carer
- Download Twitter static image here – Young carers
- Download Twitter static image here – Adult carer of elderly person
- Download Twitter static image here – Parent of child with illness/disability
- Download Twitter static image here – Masked carer
Pharmacy Text Assets
Pharmacy Image Assets
Digital
- Download Twitter static image – V1
- Download Twitter static image – V2
- Download Facebook static image – V1
- Download Facebook static image – V2
Parents of 2-3 yr olds Text Assets
Parents of 2-3 yr olds Image Assets
Digital
- Download Facebook static image here
- Download Facebook static image here – V2
- Download Instagram static image here
- Download Instagram static image here -V2
- Download Twitter static image here
- Download Twitter static image here – V2
- Download Twitter Animated GIF here
- Download Facebook Animated Gif here
- Download Instagram Story here
- Download Instagram story here – V2
- Download generic Facebook banner here
- Download generic Twitter banner here
Under 65 At Risk Text Assets
Under 65 At Risk Image Assets
Digital
- Download Facebook static image here
- Download Facebook static image here – V2
- Download Facebook static image here – V3
- Download Instagram static image here
- Download Instagram static image here – V2
- Download Instagram static image here – V3
- Download Twitter static image here
- Download Twitter static image here – V2
- Download Twitter static image here – V3
- Download Twitter Animated GIF here
- Download Facebook Animated GIF here
- Download Instagram story here
- Download Instagram story here – V2
- Download generic Facebook banner here
- Download generic Twitter banner here
Over 65s Text Assets
Over 65s Image Assets
Digital
- Download Facebook static image here
- Download Facebook static image V2 here
- Download Twitter static image here
- Download Twitter static image V2 here
- Download generic Facebook banner here
- Download generic Twitter banner here
- View Richmond Council’s Over 65 Flu Video here
Pregnant Text Assets
Pregnant Image Assets
Digital
- Download Facebook static image here
- Download Twitter static image here
- Download generic Facebook banner here
- Download generic Twitter banner here
People with a Learning Disability Text Assets
People with a Learning Disability Image Assets
Digital
- Download Facebook static image here
- Download Twitter static image here
- Download Instagram static image here
- Video – why it’s important to have your flu vaccination
- Video – Flu Vaccination – don’t let anything stop you
- Video – Flu vaccination information for carers
- Video – Flu vaccination information for patients
- Video – the importance of the flu vaccination for people with a learning disability
Translated Text Assets
French:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
German:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Gujarati
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Korean:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Polish:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Somali:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Tamil:
Newsletter
- Download Parents of 2 -3 year olds newsletter copy here
- Download Under 65’s at risk newsletter copy here
- Download Over 65’s newsletter copy here
- Download Pregnant People newsletter copy here
Urdu:
Newsletter
Translated Image Assets
French:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
German:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Gujarati:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Korean:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Polish:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Somali:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Tamil:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Urdu:
- Download Parents of 2 -3 year olds A3 poster here
- Download Under 65’s at risk A3 poster here
- Download Over 65’s A3 poster here
- Download Pregnant People A3 poster here
Digital
- Download Parents of 2 -3 year olds Facebook static here
- Download Parents of 2 -3 year olds Twitter static here
- Download Parents of 2 -3 year olds Instagram static here
- Download Under 65’s at risk Facebook static here
- Download Under 65’s at risk Twitter static here
- Download Under 65’s at risk Instagram static here
Care home film - outbreak in Sutton
Myth-Busting Assets
Print:
- Download Myth-Busting leaflet here (print version)
- Download Myth-Busting leaflet here (online version)
- Download Myth-Busting leaflet here (print version) -French
- Download Myth-Busting leaflet here (online version) – French
- Download Myth-Busting leaflet here (print version) – German
- Download Myth-Busting leaflet here (online version) – German
- Download Myth-Busting leaflet here(print version) – Gujarati
- Download Myth-Busting leaflet here (online version) – Gujarati
- Download Myth-Busting leaflet here (print version) – Korean
- Download Myth-Busting leaflet here(online version) – Korean
- Download Myth-Busting leaflet herE (print version) – Polish
- Download Myth-Busting leaflet here (online version) – Polish
- Download Myth-Busting leaflet here (print version) – Somali
- Download Myth-Busting leaflet here (online version) – Somali
- Download Myth-Busting leaflet here (print version) – Tamil
- Download Myth-Busting leaflet here (online version) – Tamil
- Download Myth-Busting leaflet here (print version) – Urdu
- Download Myth-Busting leaflet here (online version) – Urdu
Digital
- Download Myth-busting Flu Animation here
- Download Myth-Busting social media asset 1
- Download Myth-Busting social media asset 2
- Download Myth-Busting social media asset 3
- Download Myth-Busting social media asset 4
- Download Myth-Busting social media asset 5
- Download Myth-busting generic social media copy
- Download flu quote card 1
- Download flu quote card 2
- Download flu quote card 3
- Download flu quote card generic social media copy
- Download Parents of 2-3 myth film here
- YouTube link to Parents of 2-3 myth film
- Download Parents of 2-3 myth film here – V2
- YouTube link to Parents of 2-3 myth film – V2
Other helpful links.
NHS is Here for You toolkit here.
Flu vaccine and porcine gelatine